Batman Arkham Knight


THE BRIEF:

To launch Batman Arkham Knight as the most anticipated title of the year and last in Rocksteady’s award winning Arkham trilogy. Achieve blanket coverage across mainstream and specialist press through a combination of press exposure, events and stunts, ensuring Batman Arkham Knight is as the biggest launch of the year.

OUR SOLUTION & RESULTS:

  • The Batmobile on Sale at Joe Macari
  • Stature PR worked with renowned London prestige car showroom, Joe Macari, to place a life-sized replica of the Arkham Knight Batmobile in their showroom for a week to build hype and awareness for games as well as highlighting the Batmobile feature
  • Coverage appeared across the globe when pictures were sent to press as well as across social media as fans flocked to the showroom
  • The Art of an Icon: Cape & Cowl Exhibition
  • To celebrate launch week, Stature PR teamed up with Moniker Projects and 20 of the most exciting artists and celebrities to design their own interpretation on Batman’s iconic costume exhibited in immersive urban setting Kachette
  • Stature PR secured Johnathan Ross, Jodie Kidd, Eliza Doolittle and Noel Clarke to design their own Cape & Cowls
  • Stature PR organised a private view event on eve of launch attended by 120 mainstream, entertainment and arts media. Over 6000 people attended the exhibition in 6 days it was open to the public
  • Coverage highlights: The Telegraph, Timeout, Shortlist, Evening Standard, Independent, Mashable, MTV, Huffington Post UK and Wall Street Journal
  • Batman Arkham Knight launched at #1 in the UK where it stayed for 3 weeks making it the most successful release of 2015 to date 
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