British Airways
THE BRIEF:
British Airways commissioned research on Brits holiday habits to reveal how many of us actually book a two week holiday and for those of us who don’t, they wanted to reveal the reasons why. Is it because we’re simply becoming a nation of holiday commitment-phobes?
OUR SOLUTION & RESULTS:
- Utilising radio, TV and media contacts, we created a successful research led campaign around launch, while also garnering a number of high-profile TV and radio appearances
- Our spokesperson, Apprentice star Nick Hewer was interviewed on 20+ radio stations and Sky News as part of the Campaign
- In just two days, more than 30 pieces of coverage had been generated with seven pieces of national coverage including The Sun on Sunday, Daily Mirror, Daily Express and Guardian Online, as well as articles with Huffington Post, Shortlist, Stylist, Yahoo! UK, MSN UK to name a few
- To date there has been 44 pieces of coverage generated in 2 weeks with a total reach of 58,97,414 and a PRV of £196,273.44
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