Monese

OBJECTIVE:

Devise a strategy promoting the app based disrupter bank to raise awareness across Europe to new customers. Devise an aligned strategy with the CEO and partners maximising coverage around key announcements.

APPROACH:

MONESE is a bank of the people and we wanted to create case studies of how they has helped thousands of customers who haven't been able to get a bank account due to out of date banking regulations and are termed “the unbankables”

Comment and thought-pieces were issued to press from the CEO on the topic of finance, showcasing the CEO as a pioneer in the finance sector and high end media 

MONESE recently secured $60m series B investment led by Kinnevik

RESULTS:

•Coverage highlights include: Tech Crunch, The Telegraph , FT.com, Growth Business, WSJ, Yahoo! News, Wall-street.ro,  City AM Online, City AM

 

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