Playkey
THE BRIEF:
Following a successful campaign with Playkey in 2015-2016, Playkey enlists the support of Stature PR to raise the profile of the Playkey brand and the Playkey token (PKT/ Cryptocurrency), whilst continuing to raise awareness amongst the gaming community.
OUR SOLUTION & RESULTS:
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To raise brand awareness and trust across Europe and America, with continued media outreach, press releases, expert comment and thought-leadership content being drafted and issued.
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Position Playkey founder and CEO as a leading voice and expert in the fields of fintech and gaming and media support was provided following a successful ICO, in which Playkey raised over $10.5million, generating coverage in the UK and EU.
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To-date, a total reach of 81,544,402 and a PRV of £1,274,256 has been generated, with coverage being generated in IBTimes, Elite Gamer, Coindesk and EM360.
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