Vax

To launch a variety of products in the 2015 Vax range. Vax wanted to highlight how life is more fast-paced, dynamic and diverse than it’s ever been and how they have embraced these changes by launching a new range of floorcare products where there is something for everyone. 

OUR SOLUTIONS & RESULTS:

• A showcase event in central London for 40 press to get hands on with their new machines and speak to the designers
• The venue was dressed to emphasise the technological advancements of the products yet not moving away from the key focus to bring the convenience of cord-free cleaning to every room in every home
• Branding touchpoints were consistently displayed throughout, including the bespoke catering 
• Attendees from homes, technology and lifestyle titles were taken through a short, informative presentation about Vax’s year of innovation before heading to the lower floor of the venue and into the 'Vax home' to quiz the creators themselves on the designs and put the new machines to the test
• Coverage Highlights: The Sun, The Independent, MSN, Which?, Pocket Lint, Metro, Daily Mirror, Ideal Home, Prima, Stylist, Fabric
• Media Value - £1,012,132, Media Reach – 186,698,992 , ROI – 1:25, based on a 6 month campaign