Walking Home For Christmas

 

OBJECTIVE:

Stature recently worked with forces charities, Help for Heroes and Walking With The Wounded on their joint campaign – Walking Home for Christmas. Fronted by actor & journalist Ross Kemp, the campaign raised money by asking people to devise and carry out a challenging walk, whether it’s walking home, hand delivering your Christmas gifts of something else.

APPROACH:

•Research
•Campaign Management
•Stills Coordination
•Broadcast Day

RESULTS:

•Total Broadcast Reach:  15,800,932  / ROI = 1:11
•Total Print & Online Reach: 127,194,220 / ROI = 1:231
•Coverage highlights include: Sky News, Loose Women, Good Morning Britain, London Live, Evening Standard, Metro, Daily Star

 

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